The Elements of Getting Faster
A large content project that included this resource. That was broken into multiple formats for social channels, blog articles, and email capture (33% increase).
Featured Samples
Marketing, SEO, Product Education, and Feature Articles
Sweet Spot Training: Everything You Need to Know - TrainerRoad Blog
Sweet Spot training is completing workouts that contain intervals at 88-94% of your Functional Threshold Power (FTP). This type of work achieves positive physiological adaptations because it is the optimal balance of difficulty (intensity) and amount (volume).
Sweet Spot training is one of the most effective and efficient ways for cyclists to improve. With the right structure and training plan, you can let Sweet Spot training take your cycling performance to the next level.
Sweet Spot training
Everesting Pro Tips with World Record Holder Keegan Swenson - TrainerRoad Blog
On the slopes of Empire Pass, Utah, Stans Pivot’s and Monster Hydro’s Keegan Swenson set the world record for Everesting with a time of 7:40:05. Repeating the same 1.8-mile segment to amass 29,029 feet of elevation gain was no easy feat, and Keegan has some pro tips to share that can help you in your next endurance event.
Share your success story and tell us how TrainerRoad helped you reach your goals.
Everesting rules are simple, yet the challenge is anything but easy. Repeat one climb to asc
Sample Articles
This Cyclist Wanted to Keep Up on Group Rides, So He Lost 200 Pounds
Age: 40
Occupation: Copywriter
Hometown: Byron, Georgia
Start Weight: 390
End Weight: 193
Time Cycling: 15 years (Three years more seriously)
In the back of my mind, I was cognizant of the fact that I wasn’t healthy. But it really hit me when I went for a ride with some of the people I used to work with at the local bike shop. They’re pretty fast, but during the ride, I was just dying as we were going 12 miles per hour.
On local group rides, I got dropped. Before, when I was in good enoug
How to Clean and Lube Your Chain - TrainerRoad Blog
A dirty chain can cause expensive components to prematurely wear out, poor shifting, and lost efficiency—costing you Watts. Learn a quick and easy way to clean and lube your chain, so you can keep putting in the hard work.
A bicycle chain is a relatively simple thing at face value. When you examine a small section of chain links, you’ll see a pair of plates with a roller in between being held together with a pin. The roller is a bushing that is the main point of contact around your crankset and
What Types of Adjustments Should You Make To Your Training Plan - TrainerRoad Blog
For optimal results, you need to adjust your training plan. Whether it’s because of a change in your schedule or your fitness, there are ways to adjust your plan to achieve your full potential. But what types of changes should you be making?
Why Every Training Plan Needs Adjusting
Plans need to be adjusted because life has a way of changing things for you. Sometimes we have to push training to the side to take care of more pressing matters, like family or work. Or sometimes, we just have a bad
Cycling Accessories to Maximize Your Indoor Training - TrainerRoad Blog
Your indoor cycling setup doesn’t need to be glamorous. It just needs to work for you in terms of function and convenience. Here are some of the best cycling accessories to maximize your indoor training.
For more on cycling accessories and indoor cycling setups, check out Ask a Cycling Coach Ep. 253.
Riding inside means that you won’t get the benefit of the natural airflow you’d get outside. One of the biggest and most frequent mistakes we see in indoor setups is a lack of cooling. To prevent
Why Your Training Plan Needs to Adapt to You - TrainerRoad Blog
As an athlete, you put in countless hours of hard work. But are you sure you’re getting the most out of it? Different individuals respond to training at different rates, and unforeseen life events can cause training interruptions. In the past, it’s been up to you to adjust your training. Now with Adaptive Training, you’re an individual, and your training plan is too.
The key to getting faster is consistently completing workouts that are challenging enough to grow your fitness. At face value, th
The Beginner’s Guide to Indoor Cycling Training - TrainerRoad Blog
Whether you’re experienced, just a beginner to indoor cycling, or need to find the best indoor trainer, these quick and effective tips will increase your chances of success.
For more training tips and information on other topics check out the Ask a Cycling Coach Ep 239
Once you have the right equipment, it’s time to start getting faster with a training plan. TrainerRoad uses science-based plans filled with workouts designed to increase your fitness. You can use Plan Builder to create a custom
Video, Social, & Brand Messaging
The Elements of Getting Faster
A large content project that included this resource. That was broken into multiple formats for social channels, blog articles, and email capture (33% increase).
Social Media Ad
TrainerRoad Brand Guidelines
Video Cutdowns Script
How to Use Adaptive Training
A video script for an educational product feature.
Weight Loss and Nutrition Tips with Successful Athlete Jesse Fortson – Ask a Cycling Coach 270
Special guest Jesse Fortson from The Successful Athletes Podcast joins Jonathan and Pete to delve into the science of his weight loss journey, how to find the right diet for you, nutrition tips to ensure you lose weight and get faster and more in Episode 270 of The Ask a Cycling Coach Podcast.
Data Analysis
About Me
I'm a marketing content strategist with expience in copyediting, writing, SEO, data analysis, and brand messaging.