Jesse Fortson

Data-driven and SEO-focused content marketing manager with 15+ years of experience in marketing, writing, editing, and education. Confident in the ability to lead teams, analyze data, develop brand messaging, and communicate complex and technical information in engaging, understandable UX or marketing copy. Committed to continuous improvement and impacting team success.

Featured Samples

Marketing, SEO, Product Education, and Feature Articles

Turbocharging Your Facility With Data

Over the past few decades, many cars have advertised the "Turbo" emblem, and most of us know that means you can hit the gas and quickly accelerate faster. What many don't know is how that boost of speed is generated. Why it matters has a lot to do with optimizing your business.

A turbocharger is a component bolted onto the side of an engine that recycles the engine waste (exhaust). It uses the velocity of that exiting air to spin a turbine, which feeds the intake with more air and creates more
TrainerRoad •

Sweet Spot Training: Everything You Need to Know - TrainerRoad Blog

Sweet Spot training is completing workouts that contain intervals at 88-94% of your Functional Threshold Power (FTP). This type of work achieves positive physiological adaptations because it is the optimal balance of difficulty (intensity) and amount (volume).

Sweet Spot training is one of the most effective and efficient ways for cyclists to improve. With the right structure and training plan, you can let Sweet Spot training take your cycling performance to the next level.

Sweet Spot training
TrainerRoad •

Everesting Pro Tips with World Record Holder Keegan Swenson - TrainerRoad Blog

On the slopes of Empire Pass, Utah, Stans Pivot’s and Monster Hydro’s Keegan Swenson set the world record for Everesting with a time of 7:40:05. Repeating the same 1.8-mile segment to amass 29,029 feet of elevation gain was no easy feat, and Keegan has some pro tips to share that can help you in your next endurance event.

Share your success story and tell us how TrainerRoad helped you reach your goals.

Everesting rules are simple, yet the challenge is anything but easy. Repeat one climb to asc

Sample Articles

Thrive Screen Printing | Customer Success Story｜SVT Robotics

“It was very apparent that SVT was the one company who thought wider than I could think…and could help us in ways that we didn’t even know we needed.”


One of the biggest challenges in automation right now is integrating disparate technologies to function together. Equipment, software, and point solutions are readily available, yet without the interoperability challenge solved, individual manufacturers aren’t equipped to create workflows that perform seamlessly. (Not without lengthy and expens

Don’t Wait to Automate! 3 Good Reasons It’s Easier Than You Think!

If you’re one of the millions who have frequent Amazon package delivery, you can probably guess the eCommerce surge ushered in by the pandemic shows no signs of slowing anytime soon. That longevity is central to the increased demand for supply chain labor. And in the current economy where demand still exceeds supply, even wage increases have been unable to resolve the mismatch.

One way companies are reducing their reliance on labor is by leaning in to automation. Deploying automation for repeti

Getting Started With Automation: The First Steps

Getting Started With Automation: The First Steps

Automation can revolutionize many industries by increasing productivity and lowering operating costs. However, choosing which processes to automate can be a challenge—especially when your company is new to automation, and you simply aren’t sure where to begin. For starters, it will help to know that the rapid change of the current market combined with persistent supply chain challenges means that automation really isn’t a one-time event. Think of
Bicycling •

This Cyclist Wanted to Keep Up on Group Rides, So He Lost 200 Pounds

Age: 40

Occupation: Copywriter

Hometown: Byron, Georgia

Start Weight: 390

End Weight: 193

Time Cycling: 15 years (Three years more seriously)

In the back of my mind, I was cognizant of the fact that I wasn’t healthy. But it really hit me when I went for a ride with some of the people I used to work with at the local bike shop. They’re pretty fast, but during the ride, I was just dying as we were going 12 miles per hour.

On local group rides, I got dropped. Before, when I was in good enoug

How to Clean and Lube Your Chain - TrainerRoad Blog

A dirty chain can cause expensive components to prematurely wear out, poor shifting, and lost efficiency—costing you Watts. Learn a quick and easy way to clean and lube your chain, so you can keep putting in the hard work.

A bicycle chain is a relatively simple thing at face value. When you examine a small section of chain links, you’ll see a pair of plates with a roller in between being held together with a pin. The roller is a bushing that is the main point of contact around your crankset and

What Types of Adjustments Should You Make To Your Training Plan - TrainerRoad Blog

For optimal results, you need to adjust your training plan. Whether it’s because of a change in your schedule or your fitness, there are ways to adjust your plan to achieve your full potential. But what types of changes should you be making?

Why Every Training Plan Needs Adjusting

Plans need to be adjusted because life has a way of changing things for you. Sometimes we have to push training to the side to take care of more pressing matters, like family or work. Or sometimes, we just have a bad

Cycling Accessories to Maximize Your Indoor Training - TrainerRoad Blog

Your indoor cycling setup doesn’t need to be glamorous. It just needs to work for you in terms of function and convenience. Here are some of the best cycling accessories to maximize your indoor training.

For more on cycling accessories and indoor cycling setups, check out Ask a Cycling Coach Ep. 253.

Riding inside means that you won’t get the benefit of the natural airflow you’d get outside. One of the biggest and most frequent mistakes we see in indoor setups is a lack of cooling. To prevent

Why Your Training Plan Needs to Adapt to You - TrainerRoad Blog

As an athlete, you put in countless hours of hard work. But are you sure you’re getting the most out of it? Different individuals respond to training at different rates, and unforeseen life events can cause training interruptions. In the past, it’s been up to you to adjust your training. Now with Adaptive Training, you’re an individual, and your training plan is too.

The key to getting faster is consistently completing workouts that are challenging enough to grow your fitness. At face value, th

The Beginner’s Guide to Indoor Cycling Training - TrainerRoad Blog

Whether you’re experienced, just a beginner to indoor cycling, or need to find the best indoor trainer, these quick and effective tips will increase your chances of success.

For more training tips and information on other topics check out the Ask a Cycling Coach Ep 239

Once you have the right equipment, it’s time to start getting faster with a training plan. TrainerRoad uses science-based plans filled with workouts designed to increase your fitness. You can use Plan Builder to create a custom

Video, Social, & Brand Messaging

SVT Robotics •

6 River Systems in the SVT Innovation Lab.

SVT Robotics is excited to announce our partnership with 6 River Systems! Integrating 6 River’s Chuck AMR and warehouse execution platform using SVT's SOFTBOT Platform enables rapid and flexible deployment of their automation solutions. By connecting existing technologies in our Innovation Lab with 6 River automation, we can showcase everything from auto bagging, WMS optimization, putaway, and goods-to-persons solutions, which all increase density and pick rate.

Learn more about how SVT Robotics is making it easier to automate: https://bit.ly/3etTpOM

Data Analysis

About Me

I'm a marketing content manager with experience in copyediting, writing, SEO, data analysis, and brand messaging.

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